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| BABY BOOMERS FLOCK TO THE NORTHERN BEACHES,SUN HERALD, OCTOBER 2011 |
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"As baby boomers retire, they are looking for a place that will suit their new lifestyle needs and the Northern Beaches is the perfect answer," said local property developer, Simon Deathridge, in an interview last week with the Manly Daily.
"While they make up only 25% of the population, baby boomers hold 75% of the nation's wealth. They hold a massive share of Australia's purchasing power, which makes them extremely influential in the property market," he explained.
Simon is Managing Director of boutique property development firm, Oakstand Property Group, which is currently developing a luxury beachfront 18-apartment development, Setai, Narrabeen Beach. Strong interest in the development has seen seven of the apartments sold off the plan already.
"Baby boomers are very active in comparison to previous retiring generations, which makes both indoor and outdoor space and multiple storage options very important to them.
"Extra bedrooms and dual living spaces are also of high importance, as this generation likes to entertain and have their grandchildren visit. We have carefully tailored the design of Setai to meet these needs," Mr Deathridge said.
"Baby boomers won't compromise on quality and when they find what they want, the price points don't become a sensitive issue.. There is no need to compromise with Setai, with its generous sized apartments, all enjoying beautiful, unobstructed views of Narrabeen Beach," Mr Deathridge continued.
Priced from $1.95 Million, the luxury apartments offer dual East and West balconies from which to enjoy the breathtaking scenery as well as intelligently designed dual living spaces and bespoke finishes.
From the spectacular ocean views and spacious, light-filled design, to the quality of fixtures and extensive outdoor decks, Setai represents the very pinnacle of luxury apartment living and it's pet friendly – it is the whole package. |
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| CASHED UP BOOMERS HEAD FOR THE BEACHES, MANLY DAILY, OCTOBER 2011 |
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Baby boomers might make up 25 per cent of the population, but they hold 75 per cent of the nation's wealth according to a prominent property developer.
The managing director of a property developer with two large projects on the northern beaches, Simon Deathridge, said baby boomers are such a big demographic that developers have to listen to their demands and statistics from ABS show they hold a lot of the nation's wealth.
"They are time rich rather than time poor, lifestyle focused but also discerning. They won't compromise, but when they want money isn't a problem," he said.
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| OAKSTAND APPOINTS PARKVIEW AS BUILDERS OF SETAI, SEPTEMBER 2011 |
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Diversified property group, Oakstand has appointed Parkview as the builders of their luxury beachfront offering, Setai. Designed by local architect, Gartner Trovato, Setai is one of the last remaining opportunities to own brand new beachfront property on the Northern Beaches.
The premium apartments, built overlooking Narrabeen Beach, have generous, home-sized interiors and extensive outdoor spaces including balconies to the East and West and exclusive common outdoor areas for the bottom six apartments. A 36 space underground car park with two car spots per apartment as well as allocated storage areas will also be available to residents of Setai.
Construction will commence in early September 2011and completion of the development is expected in November 2012.
Parkview is an integrated property development and construction company. As leaders in the industry, Parkview has experience in developing a broad spectrum of projects from residential, retail and commercial through to industrial and civil projects.
Parkview are the builders of the highly award winning, Boatshed at Palm Beach which overlooks the
postcard setting of Pittwater.
Oakstand Managing Director, Simon Deathridge, said, "Oakstand is very excited to be working in partnership with Parkview on delivering Setai. Parkview has proven expertise in constructing premium residential projects. We are confident they will deliver at the standard of excellence associated with the Oakstand brand."
Since launching, Oakstand has sold 6 of the 18 Setai apartments off the plan due to an impressive response from the market.
The remaining apartments are priced from $1.95 million. The two and three bedroom home-sized apartments all boast spectacular views of the ocean including the iconic Long Reef headland and offer an average sized internal living area of greater than 170sqm. |
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SYDNEY BEACH LIFE - THE SENIOR, FEBRUARY 2011 |
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As far as luxury goes, it would be difficult to beat the new residential complex that’s about to take shape at Narrabeen on Sydney’s Northern Beaches.
Setai Narrabeen Beach, being built by apartment developer Oakstand, is a stunning three-level seaside retreat.
Several apartments were sold off the plan within weeks of the market release and work is expected to be underway soon. ‘This overwhelming response from the market is testament to the hard work of the entire development team throughout the critical planning and design phases,” said Oakstand managing director Simon Deathridge. |
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| THE FULL PACKAGE, RIGHT ON THE BEACH - THE MANLY DAILY, 29 JANUARY 2011 |
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Imagine waking up, day after day, to the sound of waves crashing on the shore just metres away from your home. That’s the reality at 40 Ocean Street Narrabeen, where the Setai Development will see 18 luxury apartments built right opposite Narrabeen Beach.
Construction of the apartments is expected to be completed by the summer of 2012. Architect- designed by Gartner Trovato, Domain Project Marketing project manager Simon Gourlay said this is a unique opportunity for buyers and investors to purchase a generously sized beach dwelling on Sydney’s Northern Beaches.
“It’s without a doubt the most exciting and rare development I’ve dealt with,” Mr Gourlay said. It’s one of the last few remaining opportunities to own something like this on the Northern Beaches.”
Mr Gourlay said the homes could suit a number of buyers, but noted “it’s the full package that has strong appeal to people wanting to downsize.” |
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| DREAM BEACH VIEWS FOR LUCKY SYDNEY SIDERS AT NARRABEEN - NATIONAL BUILDING NEWS, NOVEMBER 2010 |
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Fancy views of the beach from your Sydney apartment? If so, you’ll have to act fast to snap up one of the few remaining in a new prestigious urban development. Premium apartment developer, Oakstand has sold five apartments at its luxury residential complex, Setai Narrabeen Beach, in the five weeks since its release to the market. The apartments have been purchased since the official launch of the development in late September – by a mix of local Northern Beaches and Greater Sydney buyers although Oakstand is also dealing with some international buyers in search of the ultimate beach lifestyle. |
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| NARRABEEN APARTMENTS ON HOTEL SITE - PITTWATER LIFE, NOVEMBER 2010 |
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A luxury 18-apartment beachfront complex will soon occupy part of the former Narrabeen Sands Hotel, a historic watering hole since the late 1800s. The popular hotel once regularly supported the talents of INXS, Cold Chisel and local boys Midnight Oil. The Oakstand Property Group is selling the two and three bedroom apartments ranging from 234sqm to 430sqm and lift access from $1.6million. Designed by local architect Gartner Trovato the apartments feature generous wrap-around balconies. |
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| LUXURY LINERS - A NEW CLASS ON THE NORTHERN BEACHES: SMH DOMAIN, 6-7 NOV 2010 |
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Luxury developments are reaching the mid-Northern Beaches, writes Susan Wellings.
Views of a golden beach and the ocean beyond. Talk of celebrities galore. Beautifully designed multi-million dollar apartments. Bondi? Bronte? Palm Beach? Perhaps even Shelley Beach? No, its Narrabeen – a Northern Beaches spot better know for its laid-back lifestyle, cold beer and Midnight Oil playing the Sands Hotel than luxurious apartments. But now that’s all changing. A raft of upmarket projects is hitting the Northern Beaches from Warriewood down to Dee-Why, regularly with million-dollar-plus price tags.
“This level of quality is new for the area,” says a senior development manager with CABE, Matthew Suttor. “But its such a fantastic location, I can see it happening more.”
Oakstand developer, Simon Deathridge agrees. “This strip between the northernmost beaches and the ocean, with Narrabeen the midway point, is ready to take off,” he says. “We’re the first to build something really special here but it’s going to create a snowball effect.”
Click here to view PDF |
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| THE REAL GOSS: THE MALY DAILY, 2 OCTOBER 2010 |
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Celebrity landscaper and local boy made good Jamie Durie was in Narrabeen last week giving his vision for the new beachfront development in Ocean Street. Jamie, who is involved in The Outdoor Room for Channel 7, has his own magazine, numerous books and regular slot with Oprah Winfrey in the States has been commissioned to oversee the landscaping and outdoor living of the eighteen luxury apartments being built on the old Narrabeen Sands Hotel site. |
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| NARRABEEN HOME TO NEW LUXURY APARTMENTS: BUILDING PRODUCT NEWS, 30 SEP 2010 |
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One of the last remaining new beachfront properties in Sydney is currently under construction. Oakstand is developing 18 luxury apartments at Narrabeen Beach, Sydney for Setai, the Japanese word for ‘home by the sea’. The two and three bedroom home-sized apartments offer an average sized living area of greater than 170 sq m. Currently under construction, with completion estimated in mid 2012, Setai has been designed by Gartner Trovato. |
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| SETAI SETS ITS SIGHTS ON NARRABEEN: ARCHITECTURE & DESIGN, 30 SEPTEMBER 2010 |
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Oakstand has released 18 luxury apartments at Narrabeen Beach. Setai, the Japanese word for ‘home by the sea’ is one of the last remaining new beachfront properties in Sydney. The two and three bedroom home-sized apartments offer an average sized living area of greater than 170 sq m. Currently under construction, with completion estimated in mid 2012, Setai has been designed by Gartner Trovato. |
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| APARTMENT LIVING: THE SUNDAY TELEGRAPH, 26 SEPTEMBER 2010 |
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Apartment living has come into its own: demand is high and developers are on the run to deliver, as first home-buyers, empty nesters, young professionals, downsizers and retires seek a stake, especially in new developments. Removing stamp duty has helped off-the-plan sales roar. SETAI: Set across the road from the coveted Narrabeen beachfront, Setai will house 18 oversize luxury apartments in a three storey building. |
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| SETAI: MAKING WAVES: THE MONA VALE SURF CLUB NEWSLETTER, SEPTEMBER 2010 |
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A viewing platform has been constructed at the site of exclusive beachside apartment development, Setai Narrabeen Beach. Diversified property group Oakstand received development approval for eighteen luxury apartments at the location, which will replace the historic Narrabeen Sands Hotel. Breathtaking views of world famous Narrabeen Beach, Long Reef Headland and the ocean beyond can be enjoyed from the elevated platform, which is designed to give interested buyers a taste of what they have in store once they own one of these rare pieces of waterfront property. |
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| THE SANDS OF TIME: THE MANLY DAILY, 28 AUGUST 2010 |
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It is now a place with a postcard view and numerous bird noises - and it is where the iconic music venue once stood - where Midnight Oil, Cold Chisel and other headliners played from the 1970s to the 90s to appreciative audiences. And it is those very audiences that the development Setai is aiming at. A viewing stage has been built on the site of the old Narrabeen Sands Hotel for prospective buyers to get a true view of the ocean if they were to buy one of the water front apartments planned for the site. |
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| EMPIRE BUILDERS STRENGTHENED BY GFC: THE AUSTRALIAN, 11 FEBUARY 2010 |
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Simon Deathridge, from a small office in his son's bedroom, and partner David Cullen, from his garage in Bowral, NSW, plotted out their vision for the a property company. Both with extensive experience in property, has different strengths and skills. Today it (Oakstand) has more than $500 million worth of development projects underway or in the pipeline, including the high-profile $150 redevelopment of Sydney's Coogee Bay Hotel. |
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| APARTMENT LIVING: THE SUNDAY TELEGRAPH, 25 JULY 2010 |
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With development approval granted and off-the-plan apartment sales soon to be released, Setai is readying to rise on the coveted Narrabeen beachfront. Set within a three-level elongated building on landscaped grounds - the site of the former Narrabeen Sands Hotel, famous venue for bands such as INXS and Cold Chisel - the boutique seaside retreat will offer 18 home-sized apartments designed by award winning Gartner Trovato Architects. |
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| RAISE A GLASS: HOTELS SNAPPED UP FOR APPARTMENTS: SMH, 21 DECEMBER 2010 |
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Investors will pour more than $250 million into the purchase of pubs across Sydney as the owners keep up with the changing nature of the sector. A Sydney property developer, Oakstand Property Group, has bought the site of the former Antler and then Narrabeen Sands Hotel to make way for an ocean-front apartment development. The site has been branded Setai Narrabeen Beach and already there has been a significant level of interest.
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| EMPIRE BUILDERS STRENGTHENED BY GFC: THE AUSTRALIAN, 11 FEBUARY 2010 |
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Simon Deathridge, from a small office in his son's bedroom, and partner David Cullen, from his garage in Bowral, NSW, plotted out their vision for the a property company. Both with extensive experience in property, has different strengths and skills. Today it (Oakstand) has more than $500 million worth of development projects underway or in the pipeline, including the high-profile $150 redevelopment of Sydney's Coogee Bay Hotel. |
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| TIME TO ENJOY THE MAGNIFICANT: THE MANLY DAILY, 6 MARCH 2010 |
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Now that the world financial crisis appears to be over, the banks are lending more freely and developers are back looking for prime building sites. With empty nesters feeling happier about their superannuation and actively looking for beachfront suburbs, developers are eager to provide top quality apartments to satisfy the steady stream of baby boomers coming to the Northern Beaches. |
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| THE GREEN LIGHT FOR BEACHFRONT APARTMENTS: SMH, 12 JUNE 2009 |
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Sydney property developer Oakstand Property Group has secured development approval from Warringah Council for apartments to be built on the eastern part of the site of the former Sands Hotel in Narrabeen, previously known as The Antler Hotel. The 18 units, branded as Setai Narrabeen Beach, are located on the beachfront at 40 Ocean Street - probably the last beachfront development to be approved on the Northern Peninsula.
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Please contact Daniel Cullen to obtain full copies of the articles listed above.
t : (02) 9267 6755
e : daniel@oakstand.com.au |
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DISCLAIMER Information and images contained herein are intended as a general introduction to Setai and do not constitute an offer, guarantee or contract. This material was prepared prior to final completion of design and construction. Changes may be made during the course of development, and specifications are subject to change without notice. All images, including views, are indicative only. Information contained herein was believed to be correct and accurate at time of printing. Prospective purchasers must rely on their own enquiries. |
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